What I Choose to Put on a Screen

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Working in design and content creation means I make small decisions all the time about what other people will eventually see. A photo, a title, a thumbnail, a sentence. Sometimes I make those decisions quickly because I am thinking about a deadline. This week’s reading of Article of Faith 13 made me look at that process a little differently.

The article speaks about being honest, true, benevolent and virtuous, and about seeking things that are good and praiseworthy. I am not a member of The Church of Jesus Christ of Latter-day Saints, so I read it first as someone trying to understand the principle behind the text. What stayed with me was the idea that what I choose to consume and what I choose to create are connected.

Creating something means making choices

I manage and create digital content, so I know how tempting it can be to focus mainly on attention. A dramatic title can get a click. An exaggerated thumbnail can create curiosity. But getting someone’s attention does not automatically make the communication good.

I have caught myself looking at a design and wondering whether I made something clear or simply made it louder. Those are not always the same thing.

The same question applies when I consume content. What I watch repeatedly affects the ideas I bring into my own work. If my daily feed is full of exaggeration, copied ideas and content made only for quick reactions, eventually some of that enters the way I create too.

A question I can actually use

I probably will not stop before every design and make a long moral analysis. That would not be realistic. But there is a simpler question I can ask:

Am I comfortable putting my name on this?

For me, that is a practical way to connect this week’s reading with my work. What I create becomes part of what someone else consumes. I have some responsibility for what I put on their screen.

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Alliance PEMOSSO

Alliance PEMOSSO

Alliance is a communication consultant, trainer, and NLP coach based in Brazzaville, and the Managing Director of Melbo Studio. He writes here about communication, design, and what he is learning in COMM 310 at Ensign College.


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